If you’re concerned about search engine optimization, chances are that you keep a close eye on what the big search engines are up to – especially Google.
Anyone following the search engines will tell you that they’re always up to something. New changes are introduced regularly and keeping up with these changes is vital for improving your search rankings.
You can’t really blame Google either. They are the world’s most popular search engine for many reasons and they intend to stay there. One way of doing so is by providing a better user experience, and many of the changes they make to their search ranking algorithm are aimed at exactly that.