3 Elements That Will Make or Break an Email Marketing Campaign

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Cynthia Price 31st July 2015

Let’s be honest: Marketing has become kind of a beast. With so much data, so many new channels and so much competition out there, it can be tough for today’s marketers to determine which marketing strategies are worth trying out and which aren’t.

Not only do you need a specific set of tools to help you navigate the marketing landscape — choosing the right road map can also make or break a campaign. To get you started, here are three make-or-break areas that, when optimized, can help you along your journey to positive results — no GPS required.

1. Automation
Automation is an easy (and approachable) way to both save time and send more personalized messages. Can it make your next campaign? You betcha.

Related: 3 Ways Customer Data Allows for Pinpoint Marketing

The stats speak for themselves: Not only does automation boast a 119 percent higher click rate than broadcast emails, eMarketer reports that business-to-consumer marketers who take advantage of automation for everything from cart abandonment programs to birthday emails have seen conversion rates as high as 50 percent.

[Click to read the full article]

This article first appeared on http://www.entrepreneur.com on 31st July 2015.  The image was taken from the same post and text was added by sharer of the post Virtuadmin.

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