Written by Jami Oetting | @jamioetting
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Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine if your post is worth their limited time.
You can’t treat it like an afterthought.
This quote from David Ogilvy should define your approach:
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
A great headline ensures that your post is found in search results and shared on social media, meaning more people will read and benefit from your article.
There are handy formulas for writing headlines, but it can also be helpful to know what words and topics perform well. This way, you not only know how to optimize your headline but also can come up with article ideas that will attract and intrigue your target audience.
Uprise.io, a content marketing tool that allows you to research and analyze top performing content in different industries, gathered data on nearly 500,000 articles published from January 1 to April 30, 2015. We’ve highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category.