Plan your approach
Your business should have a clear agenda for using Twitter. Like any other business strategy, using Twitter is best planned. Think through:
- what you want to achieve?
- who you are targeting?
- what you want your target audience to do?
- who is going to do what to make it happen?
- how will you know if it is working?
Developing a simple action plan is a good way to be clear about why and how you would use Twitter. In the process of answering these questions, you might decide using Twitter is not for you. If you decide to proceed, you are much more likely to succeed once you are clear about how you’re going to use Twitter.
Integrate with your other marketing
Twitter works best when it’s used in conjunction with other marketing tools, including other social media.
Remember Twitter’s limitations
Twitter is not a magic bullet to…
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