By Melissa Megginson JUNE 23, 2015
Setting up your Pinterest profile is all about the chemistry. You need the right mixture of great visuals and descriptions, the right mixture of timing and content, with your decisions being driven by analytics (and sometimes an extra special elements, to kick it into high gear). Like in your high school chemistry class, getting the elements wrong can result in catastrophe – though with fewer chemical showers. Keep reading to learn the six key elements of a the best Pinterest profiles.
Analytics: The Core Elements of The Best Pinterest Profiles
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker
If John Wanamaker had analytics in the 1920’s, he might not have spoken these famous words. The man practically invented modern marketing, and yet most of the time he was flying blind. When something worked fabulously or failed miserably, the best he could do was guess. Today, we have better options. We have analytics.
Analytics allows you to understand what’s working — and what isn’t — using real data. It gives you hard information about how your strategy is performing, and allows you tweak your approach in real time. But in order for analytics to work, particularly on an ever-changing social platform like Pinterest, you’ll first need to what those analytics represent.
In other words, if you want the best Pinterest profile out there, a keen eye for marketing isn’t enough. The more you can refine your approach with real data, the better your results will be.