Written by Huyen Truong –
Categories: Search, Search Engine Optimization, SEO
Google freaks me out.
How about you?
It seems like they are always on the verge of making a big search algorithm change.
As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us.
Recently I attended the Search Marketing Expo, and it helped.
Things are a little clearer in my mind now, and Google doesn’t seem as scary anymore.
Today I will share my biggest takeaways and the SEO predictions I learnt from the most popular search marketing conference in the world.
If content marketing, search ranking and SEO make up a core component of your work this article may be the most important article you’ll read all year.
The punch line?
Mobile and voice search are shaping the future of SEO, and Google is putting new emphasis on ‘direct answers’ to queries.
Here’s what business owners, digital marketers, content creators and SEO experts need to know about these key changes and how they impact their work and their websites.
1. Mobile is the future
Mobile searches will surpass desktop in 2016
According to eMarketer, 2015 will see mobile search reach the tipping point—the stage at which the majority of spend, organic traffic and paid clicks comes from smartphones and tablets rather than the traditional medium of desktop and laptop search.
What does this mean for your business?
Apart from making your website both mobile friendly and responsive to all devices, you need to go a little further.
It means you need to have a mobile mindset for all of your website and product based decisions. Consider how your content will appear on a smartphone before finalizing your website, product pages, service pages and layouts.
The aim is to give mobile users the same optimum experience when they visit proper desktop websites.
In other words, businesses must give thought to all of the following; mobile marketing strategy; mobile design, mobile search marketing and advertising, mobile e-commerce and mobile payment, mobile CRM (customer relationship management), mobile coupons, and integrating mobile, local and social.
Claim your business across Google Search, Maps, and Google+
50% of consumers visit a store within a day of searching on a smartphone.
72% of consumers who searched for local information on a smart phone visited a store within 5 miles* (Source: Google, May 2014) and of the 69% of Australians who use social media 30% post reviews. *(Source: YP Sensis 2014)
Read more here….