Written by Olivia Kirwan |@OliviaKirwan1
It’s very easy for social media marketers to get caught up in the latest “in” thing. Snapchat! Meerkat! Periscope! As each new social network pops up, many people feel the pressure to be on every single one.
However, social media is only an effective inbound marketing tactic if you’re doing the right things in the right places. Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business’ bottom line.
The problem is that marketers aren’t taking the time to research their buyer personas (41% of marketers do not use buyer personas), so they’re not really sure where their buyers hang out on social media. As a result, they struggle to generate any real customers or prove the ROI of social media.
So how can you figure out which networks your customers are using? The following tips should help you get started.