Five minutes of exposure to any form of today’s media—TV, magazines, the blitzkrieg of emails from trendy companies you don’t remember giving your email address to—will tell you that we’re living in the Do-It-Yourself era. Grow a vegetable garden on your windowsill! Get that kitchen you always dreamed of! Cook Thai cuisine at home! The ever-growing lineup of home renovation shows and YouTube videos on How to Trick People into Thinking You’re Good Looking are now being joined by another category of DIYers: the online entrepreneurs. Where we used to see ads for designer business cards, now it’s all about website design (GoDaddy.com, WhoIs.com, and Wix.com, to name a few). More and more self-starters are taking their businesses online without the help of web designers. So how do you know if you’re doing it right?
Successfully marketing your business online is more than simply having a pretty website (though we certainly appreciate the pretty ones too). The DIY website operator needs one very important tool in his or her skills toolbox: search engine optimization (SEO). Without it, your site will be about as visible as a sandwich board on the side of a dirt road in back-country New Mexico.
So what is SEO, anyway?
SEO is what makes your website show up in Internet searches; knowing some SEO basics can mean the difference between being on page 1 or page 237 of Google search results. You want to make sure your website will be found easily by potential customers.