If you’re in the business of content marketing, there is a 100% chance you need marketing statistics.
Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your research could have a negative effect on your online reputation if you fail to verify the source, accuracy, or recency of the statistic.
Your organization’s reputation is built by the information you publish online. As content marketer Britt Brouse points out, it’s crucial to become something of a “data authority” in your niche. You need to know who’s publishing the most accurate and up-to-date information, so you can cite it accordingly.
To help you get a leg up on creating content that will help you establish thought leadership, I’ve compiled a list of 9 of the most reputable and reliable resources for fresh marketing statistics. Use these sources for insight discovery, professional education, and adding some intellectual weight to your content marketing:
A search engine exclusively for inbound marketing and consumer statistics? Sounds almost too good to be true. Self-described as a “research discovery engine,” Factbrowser compiles the latest power stats on business and technology from reputable sources, like Nielsen, Forrester, Gartner, Google, and more.
It’s easy to search statistics by recency, category, and type of research. Use this as a tool for discovering stats for your content and opportunities to dig deeper into the latest high-quality research.
2) State of Inbound Marketing
For insights straight from leading industry professionals, HubSpot’s annual State of Inbound report is pretty unparalleled. The 2014 report incorporated honest feedback from over 3,500 professionals on habits of the leading marketers, budgetary priorities, and trends for the future.
As one of the few exclusive digital-only reports, it’s a must-read not just for inbound marketing professionals, but also for anyone who’s considering shifting their budget away from traditional advertising methods.
3) Marketing Charts
Need some quick inspiration, or an overview of what’s going on in the industry? Marketing Charts is designed exclusively as an informative tool for busy marketing professionals. Their graph and chart-rich blog posts reveal some of the latest and most significant findings culled from major research reports and surveys.
The site aims to present the latest data in an easy-to-consume format “devoid from…hype and silliness.” Take advantage of this site’s search functionality, or become a regular reader for content calendar inspiration.
4) CMI’s Content Marketing Budgets, Benchmarks, and Trends
One of the industry’s best-respected and most-beloved research reports, Content Marketing Institute (CMI)’s annual report includes actionable insights culled from their audience of 100,000+ inbound marketing professionals.
The annual research includes serious insight into challenges, successes, and methodologies that are taking hold in the industry, as well as some honest truths about what your more effective peers are doing differently. Best of all, the research is demarcated by B2B and B2C marketers, as well as along industry lines for highly specific information.