Written by Laura Fitton | @pistachio
April 15, 2015 // 8:00 AM
Just see a great tweet? Want to share it with others by reposting, AKA retweeting or RTing, that tweet? Cool! Sounds like you’re getting the hang of how to tweet on Twitter. Now do me a favor, and don’t touch that retweet button!
Not yet, at least. First, let’s talk about the change Twitter’s made to its retweet feature — a really good change, in our opinion.
(And to learn how to tweet to grow your Twitter following, download our free guide here.)
If you’ve clicked the retweet icon at the bottom of a tweet lately, you may have noticed the brand new “add a comment” feature, allowing you to comment on the content you’re retweeting if you want. We love the spirit of this change because it discourages blind retweeting and encourages users to add their own voice about why they’re sharing that Tweet.
Before this feature existed, users had to do what’s called a “manual retweet,” where they’d cram both the original tweet (or a modified version) and any commentary into the 140-character limit. Now, users can embed that original tweet within their own message and then comment on it in up to 116 characters.
Now, some of you may have been avoiding this new option. Hey, I get it — we’re all busy, and skipping straight to an old-school retweet is fast and convenient. And sometimes, that’s totally OK. But if you’re never taking advantage of the “add a comment” feature, then you’re missing out the opportunity to add value to the conversion.
In this post, we’ll compare retweeting the old-fashioned way, which we’ll refer to here as “auto retweeting,” versus retweeting with a comment. How does retweeting with a comment work? What are the advantages and disadvantages of one versus the other? Then, we’ll go over the original manual retweet and recap why it’s still important, how to do it, and how to decide when it’s your best choice.
Auto Retweet vs. Retweet With Comment
Before we get into the nitty gritty, first thing’s first: You’ve got to find a tweet worth retweeting.