Written by: Neil Patel
You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?
With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most critical features: copywriting.
Those focusing too much on mobile usability are giving short shrift to mobile copywriting. Content marketers must understand how and why mobile content matters, and how to create content that mobile readers will love.
Mobile copywriting. It’s a thing.
Smashing Magazine makes the provocative point that “you may be losing users if responsive web design is your only mobile strategy.” The Smashing contributor makes the point that under-the-hood coding is an integral part of the equation. I agree.
I would take his argument in a new direction. You also need to know how to write for mobile users.
How do you create mobile-optimized copy? Following are six critical lessons in the pursuit of better mobile content.