Running a profitable operation presents its own set of challenges for small business owners. And if they’re not in an industry that’s appealing to the masses, chances are they’ve struggled at some point or another to successfully market their unique
products or services. Fortunately, social media presents the opportunity to increase brand awareness in a fun and engaging manner.
Here are some ideas to consider along with ways in which certain companies have used social media to expand their reach.
1. Post Useful Content
Your followers are crunched for time, so you must post content that captivates their attention and adds value to their lives. Otherwise, they will simply overlook future posts or unfollow your company page. Identity theft protection, for example, isn’t necessarily a sexy industry, but LifeLock has a sizeable social media following because their posts provide useful tidbits of wisdom regarding identity theft and ways to protect yourself. And with identity theft rates on the rise, who wouldn’t want to have access to this pertinent information?
2. Skip the Sales Pitch
Consumers dislike the idea of being sold. Instead, they prefer to be in charge of the purchasing decision and move at their own pace. But if you’re constantly shoving sales pitches down their throats via social media, they may become irritated and take their business elsewhere.
3. Encourage Feedback
Even if you’re in an industry that may not be exciting to the average consumer, loyal supporters take pride in knowing you value their opinion and want them to be a part of the conversation. In fact, Starbucks has taken the solicitation of customer feedback to another level by creating @MyStarbucksIdea, a Twitter page solely dedicated to customer experience.
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