5 Ways to Stay Original on Social Media | Social Media Today

March 12, 2015 Tatiana Ceresa

Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across.  Many brands have been using social media as a large part of their strategy, but it is important that your efforts don’t go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.

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1.  Constantly brainstorm and experiment with new content ideas

While you may retain your current customer base by repeatedly posting the same type of content, it may not impress your incoming leads (who evaluate you against your competition). A brainstorming session with your team is a great way to determine how you can attract more leads and foster engagement on social media using new and different types of content

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