Jeffbullas’s Blog / by Julia Blake
10 March 2015
Buttons surround us everywhere. Despite modern devices are more and more focused on the touch-and-tap technique, we still use buttons to turn on the TV or the air conditioner. The main thing about such buttons is that we use them because we want to perform some action, e.g. to get to a certain floor on elevator or make the TV louder.
Call-to-action buttons on website work some other way. These buttons are made to catch users’ attention and push them to perform the action a website owner needs. CTA’s usually contain text that explains users what action they have to perform. You may spot call-to-action buttons mostly on conversion-oriented websites and pages, e.g. landing page. But in general, any button that contains an invitation to perform an action may be called a CTA button.
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